Every toy in the range is played with by the Pip play panel, thirty local families with children from newborn to eleven, before it goes on sale. Only the ones that are still loved a month later make it onto the shelf.
Our story
A tiny toy shop with big ideas
Pip began in 2016 as a tiny toy shop on Kite Lane in Bristol, opened by a former primary school teacher who was tired of toys that broke by teatime.


